Make it in the Emirates Startup Pitch Competition is a flagship platform designed to empower innovative startups and entrepreneurs contributing to the future of industry in the UAE. The competition provides startups with the opportunity to showcase cutting-edge solutions, connect with industry leaders, and explore collaboration and growth opportunities within the national industrial ecosystem.

Aligned with the UAE’s industrial and innovation priorities, the competition highlights high-impact technologies and solutions across multiple editions, including sustainability, advanced manufacturing, decarbonization, and artificial intelligence. Through pitching sessions, mentorship, and industry engagement, the competition supports the development of scalable startups and accelerates their integration into the UAE’s manufacturing and industrial landscape.

MoIAT

Selection Criteria

Target Startups
We welcome startups at Technology Readiness Levels (TRL) 3–9, with a proven foundation and the readiness to scale.

Innovative Solutions: Startups must present unique, groundbreaking ideas with the potential to address critical challenges effectively.

Scalability: A scalable business model with the capability to expand and grow while adapting to market demands.

Sustainability: Ideas centered around sustainable practices that contribute to environmental, social, or economic well-being.

Market Potential: Solutions should demonstrate significant demand and relevance within target markets.

Competitive Edge: Clear long-term advantages that drive profitability and establish a distinct market position.

National Impact: Initiatives aligned with the national agenda, driving positive contributions to the country’s priorities.
MoIAT

The Make it in the Emirates (MIITE) Startup Pitch Competition provides a platform for startups to

Pitch and showcase their new ideas and technologies

Connect with industry partners, investors, and other stakeholders

Learn from industry experts’ perspective on fostering the development of new technology to turn their ideas into a successful business

Network and engage with entrepreneurs, industry experts, and mentors who can provide valuable insights and guidance

Winners:

First Edition (2023)
Theme: Sustainability Across All Sectors

Second Edition (2024)
Themes: Additive Manufacturing & Decarbonization

Third Edition (2025)
Theme: AI-Focused Solutions

Sponsors

For further information about the competition, please contact us at: atd@moiat.gov.ae
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